About Us

Sweet Bling is a jewelry company that is about celebrating life and the beauty all around us.

After years  as a market researcher in the media industry, founder Melanie Kartalija decided to pursue her passion for  jewelry design.

What she didn’t realize was that her years of experience analyzing consumer behavior would be invaluable when it came to talking to women about jewelry, what it means to them, why they buy it and what they want from their jewelers. Talking to jewelry shoppers is now an integral part of the design process.

Our customers have told us they want simple, everyday jewelry as well as jewelry that transports them and makes them feel strong and beautiful. With that in mind, we have three jewelry collections: a delicate jewelry collection, our Santos Oñate collection, inspired by the beauty of Spain and our Luxury Collection.

Sweet Bling is based in Del Mar, California.